Marketing directors work with advertising and promotional materials to create programs that generate interest in specific products or services. They generally coordinate with sales agents, financial staff, and art directors to accomplish this task.
A typical day in the life of a marketing director might include: • Maintaining strong relationships with customers • Researching short- and long-term market forecasts and drafting reports • Assigning employees to work on specific tasks • Budgeting finances to achieve financial goals.
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